I help AgTech startups build the revenue infrastructure they need to grow — from CRM architecture to cross-functional operations, seed to Series B.
"I've spent my career at the intersection of agriculture and technology — not as an observer, but as a builder."
From being the first sales hire at a livestock analytics startup — traveling 2,000+ miles a week across cattle country — to leading global customer service and revenue operations at Vytelle, I've built the systems, teams, and strategies that allow AgTech companies to grow sustainably across every stage.
My edge is integrating strategy with execution. I don't just advise — I architect the CRM infrastructure, cross-functional reporting, and go-to-market frameworks that turn vision into operational reality. Whether you need to unify your commercial tech stack, launch a new product pipeline, or build the reporting layer your C-suite actually trusts, I bring a data-driven and deeply agricultural perspective to every engagement.
Focused consulting engagements built for the realities of agriculture and food technology — from seed stage through Series B and beyond.
Defining where you're going and building the roadmap to get there — with frameworks grounded in agricultural market realities.
Bridging your commercial team and operational reality — demand forecasting, fulfillment alignment, and cross-functional reporting.
Implementing and optimizing your commercial tech stack so your team spends less time managing tools and more time driving revenue.
Leading global customer service operations across three precision livestock product lines. 9 direct reports, HubSpot Administration for the Commercial Team, and cross-functional digital operations spanning sales, service, marketing, finance, and IS.
Managed a 5-person BDR team generating pipeline across two product lines while serving as HubSpot Administrator, cross-functional bridge reporter, and deal desk for the commercial organization.
Native Microbials
Rebuilt BDR team operations with KPI-driven management and full HubSpot CRM migration from Zoho — driving pipeline generation 130% above target.
Sales OperationsVytelle
Architected and implemented ~50 automated workflows across marketing, sales, and service — routing leads and driving commercial action across the team.
Digital OperationsVytelle
Built a proprietary reporting model quantifying return on customer credits — enabling data-driven service recovery decisions tied to customer lifetime value.
Analytics & ReportingPerformance Livestock Analytics / Zoetis
Led a team of 8 to exceed individual quotas by 102%+ and team quota by 104%+ in 2022, delivering over $2M in growth above plan.
Team LeadershipVytelle
Partnered with VP of Global Sales and Legal to deploy PandaDoc globally — creating and owning 15+ sales, service, and onboarding contract templates worldwide.
Contract OperationsPerformance Livestock Analytics / Zoetis
As Sr. Inside Sales Rep and team lead for a new product, achieved 195% of quota in 2021 — demonstrating a results-first approach at every level.
Revenue GrowthWhether you're an AgTech founder looking to scale your operations or a growth-stage company ready to transform your commercial infrastructure — let's talk.